The new news website, The Global Mail, went live this week. It is fully funded by a rich guy for the next five years and isn't taking any advertising and doesn't require users to pay anything for access.
A few things occur to me, though I am specifically going to avoid talking about the quality of the content at this stage.
1. They need more staff and/or contributors and/or aggregation. It doesn't feel like there is much content. Besides, my guess is it makes you look amateurish to have, on an ongoing basis, the same few names writing most of the articles. Such a set-up works for blogs, and even for magazines, but I don't think it's viable for a daily(ish) news site that is trying to compete in and with the mainstream. Besides, those few will burn out really quickly.
2. I wonder about the business model. It's great they have a financial commitment for five years but then what? They are basically training their readers to expect content for free and, as the whole history of news on the internet shows, it is REALLY hard to get people pay for something they are used to getting for free.
3. They could, of course, introduce advertising, but as the whole history of news on the internet shows, that ain't no panacea. And if they do go that route, where will the ads go? Their current frontpage design makes it almost impossible to place advertisements. So I basically applaud them for trying something a bit different in how the site looks and works, but it won't work (I don't think) with advertising. And that might end up being a problem.
4. They need a mobile app asap. And they shouldn't make it free.
5. Their catch cry is 'Our audience is our only agenda' and that is reflected in their decision to be ad free. But beyond that, there isn't much of a sense of engaging with their audience. It's early days, I know, so maybe this will change, but at this stage it doesn't feel like a place that is welcoming interaction with readers. You can comment on articles, but the way it is set up (a tiny icon at the bottom of each piece) makes it all feel like a bit of an afterthought.
Now, the whole area of reader's comments is fraught, I know (better than most). And the whole history of news on the internet shows that accepting comments can be a time-consuming and aggravating process. But the simple fact is, the defining feature of new media is the relationship with the audience, so I think any new venture like this needs to have an innovative strategy to address the relationship. So while they have been pretty good on Twitter responding to readers' concerns, that isn't enough.
6. I actually think that, if I had been them, I would've devoted some of their philanthropic resources to something like a Readers' Editor from day one, a proper one, not like the faux one they use at Fairfax. Something to signal that they understand the importance of the relationship with their readers in this sort of online environment. The absence of such a role -- in some form or other -- signals the opposite.
7. The journalists themselves also need to be available to 'talk' to the readers. Transparency is the new objectivity, as they say, and the only way to achieve that is for readers to feel as if the writers are available. Again, I know all that is time consuming and expensive and difficult, but hey.
8. The very business model they have -- rich guy donation, no ads, no charges -- actually mitigates against such a relationship with the audience. It feels like the thinking is: we are giving you this great new site for free, we really hope you like it, but leave us alone to just get on with it.
9. Following on from these last few points, the whole project comes across to me as bit like journalists from the legacy media operating in a new-media environment but with no real sense of the possibilities of that environment.
10. Final question: If they were charging for content (a paywall, for instance), is the content good enough and is the site enticing enough to attract paying subscribers?
Anyway, I hope such observations might help them. I wish them nothing but success. As if our media landscape doesn't need new entrants like this as part of the ongoing attempt to get decent journalism happening in the new(ish) and still contested world of online news. So good luck to them.